How to do successful marketing for your business

How to do successful marketing for your business

To make your business known to current buyers while attracting new customers, you need to approach the problem from different angles. If you have casual buyers who add items to their carts but never really commit, you have a target. If you have customers who have been crossed off your sales list, you have a new task to accomplish.

Ask for a second look
Carefully reviewing clicks on your products can give you a lot of data on those who are interested but not yet ready to add to their cart. When you send discount emails to your undecided clickers, take a look at the calendar. Most people get paid on the 1st and 15th. A clicker who does not buy on the 10th may be inclined to buy on the 17th.

Make sure your promotional emails are friendly rather than pushy. If you are targeting a reluctant clicker, keep the layout simple, too. Lots of white space with the item that got the most attention in the middle will grab their attention. Add a simple percentage discount to encourage sales.

Review abandoned shopping carts
Abandoned shopping carts can happen for many reasons. If you have a customer who keeps leaving items in their cart because you have taught them that they’ll get a coupon for the item, you might want to try a different price reduction. For example, you can offer a percentage discount for a larger purchase to entice them to buy.

If you sell product families, you may need to look at your promotions from a different angle. Offer a discount on a higher-end product to a company that sells camping equipment. If the abandoned cart contains a single-burner propane stove, send them a coupon for a two-burner. If the abandoned cart contains an inflatable sleeping mat, send a coupon for a foldable cot. Your customer will receive a product that is at least as good as the one they originally opted for, and will feel like they received an inexpensive upgrade.

Offer improvements
If you have a customer who has slowed down or stopped shopping, invest in postcard retargeting to get a discount offer in their mailbox. For those who do not sell consumer goods, the power of marketing must be tied to getting data on your new products, product enhancements and new product lines.

Keep those sales letters simple. If you sell consumer goods, a simple card offering a discount on a similar product you have purchased in the past will suffice. If you sell more durable products, offer an upgrade at a discounted price. Depending on how often you send these cards, it may be a good idea to set up an annual mailing that triggers a return of the card if it can not be delivered so you can clean up your mailing lists.

Reward the good customer
The best marketing assistant you can have is a happy customer touting your product. To get your happy customers to buy and make it easy for them to share your information, offer a discount for sharing with a friend. Start with a reward, ask for a referral, and finish with another reward. For example, you could

Offer a 20% off coupon within 6 weeks.
Offer a 30% discount voucher to a friend
Finish with a 50% discount voucher when the 30% discount voucher enters your system
Offer discount points or freebies as a reward when the friend redeems their coupon.
To keep returning customers happy, you can skip a step. If you sell skin cream and have a customer who buys every six weeks, chances are good they’ll be happy. They deserve a loyalty discount. If they go above and beyond loyalty and can refer your products and services to friends, they earn loyalty points they can use on new products.

The best business in the world will not succeed if you can not sell products. Getting customers to come back and take a second look at an item that was seriously looked at or added to their cart, but then abandoned, takes some creative attention.